About Us

Ford, Lincoln, Mercury Specialists

As a family owned and operated business since 2000, Quality Automotive providessuperior customer service and the latest technology for auto repair and maintenance for Ford, Lincoln and Mercury in the greater Auburn, Grass Valley, Nevada City and Roseville, California areas.

 

Owned and operated by 15 year Ford factory trained veteran, Kevin Martin and experienced customer service specialist Shawn Martin, Quality Automotive is an independent shop that exceeds the customer service and maintenance offerings of any Ford car dealership.

In addition to auto service and repair for Lincoln and Mercury, our specialty is Ford diesel trucks. We offer Ford Powerstroke repair and maintenance for Ford diesel trucks and are Ford factory trained, backed with the latest technology in IDS laptop diagnostic tools comparable to any Ford dealership.

 

“ In 1997 Ford trainers came to the dealership to encourage better customer service in an attempt to improve customer retention. Ford’s own data showed that only 8% of customers returned to the selling dealer for service and maintenance of their vehicle after the original sale. I realized that 92% of the customers were going elsewhere for service and repair. I always wanted to own my own business and realized what an opportunity there was for a dealership alternative that actually specialized in one line of cars and trucks. Quality Automotive was born to be that alternative that offered the same experience as the dealer without the extra cost and impersonal service of the dealer.”  –Kevin Martin

Our expertise runs deep, as we also act as a third party witness in the evaluation of Lemon Law Ford truck buy backs. No one can give you a more qualified opinion for the service of your Ford diesel truck than Quality Automotive.